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,Matrix Concept Lim Kok Yee qtcht

DESPITE the slowdown in the property market and the continuing negative sentiment during the lockdown periods caused by the Covid-19 pandemic, Matrix Concepts Holdings Bhd registered an impressive 95% take-up rate of its first phase launch of its latest development Bayu Sutera, recently.

Bayu Sutera is Matrix Concepts latest freehold residential development spanning over 216 acres in Bandar Sri Sendayan, Negri Sembilan.

With a gross development value (GDV) of RM1bil, Bayu Sutera has a total of 2,043 double-storey link houses to offer in its nine precincts which will be launched gradually over the next few years.

The masterplan of Bayu Sutera is designed for multi-generational stay towards a lush, enriched and healthy living within a desired address.

The main feature of the development is its 9.5-acre park called Breezeway – a literal translation of Bayu Sutera since the park is deemed to be almost parallel to the western coast wind course lines of Peninsular Malaysia.

Similarly, each precinct is specially landscaped with its own park with trails and greenery as well as playgrounds, badminton courts, outdoor obstacle and exercise fixtures and equipment.

Safety and security concerns are well taken care of as each precinct comes with its own perimeter fencing and individual guardhouse.

Strategically located next to the central hub of the township itself where the international school – Matrix Global School; leisure and extreme sports centre – Sendayan X-Park; d’Tempat Country Club and commercial areas – Sendayan Merchant Square and Sendayan Metropark, are situated, Bayu Sutera will be highly-sought after for its locality and convenience.

Launched August 2021, the first phase launch of Bayu Sutera recorded an admirable take-up rate of 95% within two weeks. 308 units of the 325 double-storey link houses of Celyn @ Bayu Sutera have been subscribed and almost all corner units taken up within the first week itself.

There are four types of layouts with large built-ups ranging from 2,142 sq ft to 2,478 sq ft which are suitable for multi-generational families and households. The sizable space ensures comfort for the home owners besides the much-needed privacy especially during the current new norm of work from home implementation.

“When we launched Bayu Sutera, there were many naysayers out there. However, we at Matrix Concepts strongly believed in our products,” said Lim Kok Yee, chief marketing officer of Matrix Concepts Holdings Bhd.

“We kept in sight of our strategy and the results speak for itself,” Lim shared.

“Our campaign was simple. Focusing on our value creation aspects based on quality, modern and functional designs as well as our thriving self-sustaining township.

“Our Celyn @ Bayu Sutera houses are priced from RM529,000 onwards and based on our data, 61% of our home purchasers are from Kuala Lumpur and Selangor while 26% are Negri Sembilan natives, with the rest from other states. This means that our houses are still very much in demand despite the overall soft market.


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