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aws账号( Heights in JV with Starpulse to develop omnichannel business model



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KUALA LUMPUR: Country Heights Holdings Bhd (CHHB) has entered into several agreements to develop an omnichannel business model in Malaysia in line with its digital transformation plan.

CHHB has signed a joint venture agreement (JVA) with Starpulse Sdn Bhd which paves the way for it to undertake licensing and collaboration agreements with Beijing Wodong Tianjun Information Technology Co Ltd ( to develop an omnichannel, or multi-channel, business model in Malaysia.

It will be setting up JDMines Sdn Bhd in a 70:30 venture, with CHHB holding the larger portion, to operate this digital initiative. Starpulse Sdn Bhd, a technology incubator, will hold 30 per cent.

"Starpulse will be working with CHHB on the implementation and execution of the omnichannel business model,” CHHB said in a Bursa Malaysia filing today.

CHHB said JDMines would license the platform and system from The statement said JDMines will also build a physical store of about 100,000 sq ft on the ground floor of Mines International Exhibition & Convention Centre (MIECC) in Selangor.

In a separate filing, the group said the collaboration with would lead to the development of’s omnichannel business model, using technologies and CHHB’s resources for the Malaysian market. - Bernama



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